Seeing as I was lucky enough to get a ticket to the Batman v Superman: Dawn of Justice special IMAX event (as well as a guest ticket for my friend), I figured I should tell you all about the experience. As you can imagine, I went to the theater with very high expectations. Since the studio was forced to release a high definition version of the trailer after a low quality version of it was leaked, director Zack Snyder promised the event would have brand new shots -- shots that no one else will allegedly see until the movie opens. Well, "no one else" as in people not working on the movie, but you get what I mean, right? Additionally, we were promised some kind of "swag." The director tweeted two pretty cool promotional images the other day, but it wasn't entirely clear if these would be posters or t-shirts. It was easy to assume the former because the latter would probably be more expensive and a total nightmare since everyone attending the event would need to say their t-shirt size before getting one. That would cause some major traffic as everyone is leaving. Thankfully, it turns out they were posters. I already have plenty of Batman and Superman shirts, but posters? Not many.
After quite some time, a security guard announced that our electronic devices need to be turned off (so they can hopefully prevent "The Leak Returns") and they began to let us in two at a time. Finally, my friend, Scott, and I walked up to get our tickets scanned. It was here we received an amazing surprise: not only are we going to get both posters, but we're also going to receive a free ticket to see the movie a week before it opens! Combine all of this news with being full of coffee and yeah, you can bet I was in a pretty great mood. Seeing as I'm currently unemployed (and oh-so-willing to write for your site), I have no shame in admitting the last few weeks haven't been the best around and all of this was an excellent way to simply escape all of the stress and concerns I've been experiencing.
My friend and I (along with the two people we met) snagged perfect seats and then we waited for about 15 minutes. During that time, the theater was full of commotion. People were talking, shuffling around, and making plenty of noise as they chomped on popcorn or sipped soda. But once the lights dimmed, the theater went silent and we all had our eyes glued to the ginormous IMAX screen. Then something went terribly wrong: the audio played, but there was no video! Before the trailer came an introduction from Zack Snyder. We heard him giving a basic teaser and many of us just assumed they only had an audio recording of it. So, no big deal. But then the trailer's narration began and there was still just a blank screen. That's when things got rowdy. Everyone began to make jokes. Some were just downright rude (this is a free fan event and there were quite a few kids present, after all), but many were lighthearted and legitimately funny. My friend claimed we were getting the Daredevil experience and I accused Marvel Studios of ambushing the event. The entire trailer played with no picture, and then it cut to more audio from Snyder. With still no video playing, we heard him talk about the new scene added to the trailer -- a sequence we didn't see -- and he said they were going to play it again so we could enjoy the new IMAX footage one more time. Then the trailer began to play again and finally the people in the theater were able to get the video working. Better late than never, right? To make it up to us, they restarted the screening right after it ended. So, I technically saw this new footage 3 times.
Was this IMAX event worth attending? Hell yes. I'm disappointed by the lack of extra footage, but the opportunity to see this trailer on a huge screen and with such superb audio really filled me with happiness. Okay, maybe "happiness" isn't the right word since it's hardly an uplifting trailer, so I guess "awe" would be the more appropriate choice. While they didn't give us a substantial amount of new footage or really show anything drastically new, seeing the two charge at each other was kind of thrilling. It's such a simple group of shots, yet given how much I'm interested in these characters and the source material it's inspired by, I can't help but kind of love the fact I was able to witness it. Then there's fact I was able to talk with fellow fans and receive two solid posters and get a free ticket to see the movie a week early in IMAX! It's a bummer we weren't able to view more of the movie, but am I really in any kind of position to complain about that? They didn't have to create this event for the fans. They could have simply released the trailer on YouTube and called it a day. Instead, I had the opportunity to hang out with other excited fans and talk about DC's movies, walk away with sweet collectibles, and I left with the promise of seeing the movie before it opens... for free! It was incredibly cool of Warner Bros. to create this event. I may have left feeling let down about the lack of extra footage and the technical difficulties was a hilarious slip-up, but the experience was a good time and they sure made it worthwhile. This fan definitely appreciates it. So, thanks for that, Warner Bros.